Designed especially for boys but worn by all, Duke of London is an Australian brand that has been featured in Harper’s Bazaar, Vogue and OK.

Worn by the children of celebrities including the Kardashian clan, the Stefani/Rossdale boys and most recently by Chris and Elsa Hemsworth’s children, as well as Amber Rose and Wiz Kahlifa’s son - this young brand is not slowing down anytime soon.

With over 50 stockists throughout Australia, New Zealand, America, Canada and Poland, this Australian-based fashion label has been dressing children world-wide for the past seven years. The unique and totally on-trend designs always find that perfect balance between uber-cool and utter-comfort. Duke of London has literally taken boys wear to the next level and answered the ‘please help us’ call from fashion-forward mums the world over.

The dream of a young Australian mum, who simply loved dressing her boys, this edgy brand has certainly filled a gap in the fashion market for children aged 6 months to 14 years. Kiri-Moana Proctor is the creative genius and designer behind Duke of London. Having lived in the UK for many years, when Kiri returned home to Australia she struggled to find any clothing with attitude for her boys. Obsessed with fashion, boys clothing in particular, Kiri began searching for unique fabrics and started drawing patterns that her then, 2 year old London and 1 year old, Duke would turn heads in. That was way back in 2012 and now, the rest is history.

Welcome to our family and welcome to the hip world of Duke of London… a place where boys (and girls) fashion has no limits!.