"We felt the swimwear market lacked a label that was simplistic but sophisticated, so high quality fabrications and beautifully tailored patterns became our focus. We design swimsuits that create support from their construction and are functional from day to night." – Designers Rosie Iffla and Christine Tang.
FOUNDED IN 2012 BY ROSIE IFFLA AND CHRISTINE TANG, FELLA IS A SYDNEY BASED, WOMEN AND KIDS LUXURY SWIM BRAND.
In 2014, the designers branched into hotel and interiors, its off-spring being Fella Villas. A uniquely modern villa designed by Iffla and Tang, with influences from South America and the exotic Asian East. Collaborating with the designers’ favourite artists, photographers and homewares, it is tucked away in a quiet location in the popular area of Canggu, Bali.
The brand expanded once again in 2017 into kids swimwear - ages 1-8, calling it Little Fella. Launching its campaign in 2018 with a team of beautiful little ladies, styled by Sheree Commerford from Captain and the Gypsy Kid.
